Macleans - Sales Promotion.

Continuing the theme of 'Magic' promotions, Macleans' consumers were rewarded with a whole months worth of free cinema simply for buying a tube of NZ’s finest toothpaste. Consumers who sent a proof of purchase to 'The Sales Promotion Store' received a branded multi use 2-4-1 movie pass giving access to Sky City and certain Rialto cinemas for the month of September. The Promotion was supported with TV, POS and in-store posters which tied seamlessly into the existing Macleans advertising theme. We did hear of one consumer using the card 17 times!

Media

Click to see the TV advert