Brand Story.

New Zealand consumers appreciate intelligent and honest added value when they engage with their brands.

Brands are looking for simple, effective and differentiating ways to engage with their customers.

Marketers are trying to one of three things, bring new consumers into their brand, get them to buy more of it, or more of it more often.

The ever present 'in to win' mechanic, is flawed because it rarely influences consumers behaviour in line with the above - at best it's a nice to have thank you to a consumer who would have bought the brand anyway; it's key metric - number of entries is not a measure of any significance.

The Sales Promotion Store offers alternative, simple, innovative and highly effective promotional mechanics that marketers can use to reward every consumer for changing their behaviour in line with a brands marketing objectives.

The Sales Promotion Store works with brands to develop promotions that directly influence consumers purchasing habits, that add value to their brand experience and that increase the brands share of the pie.

Simple, effective promotional marketing that will increase your share of the pie.

Contact us for more details.